LÄNSFÖRSÄKRINGAR

★ Silver in Svenska Designpriset 2024 ★

Challenge: 
31% of all pregnant women are uninsured, even though the lowest level of insurance is actually completely free. A clear problem as insurance is important in case something unforeseen happens during pregnancy. Communication for pregnancy insurance has been very similar often with rational messages.

Insight: 
We needed to do something radically different to capture the interest of pregnant women. Pregnancy cravings are something that a majority of women experience and are therefore a common topic of conversation.

Solution: 
We encouraged pregnant women to share their cravings to compete for a seat at the table where their odd flavor combinations would come true at a gourmet dinner composed by renowned chef Håkan Thörnström.

The casefilm is in Swedish.