Challenge:
Our lives are more or less constantly connected, our phones and computers contain a lot of personal things. One in four Swedes has experience with getting hacked and the easiest way to get hacked is when you're connected to a public wifi.
Insight:
The Swedes know and worry about being hacked but connecting to a public wifi is something most of them do without blinking.
Solution:
With Tele2 Unlimited you will never again have to connect to a wifi. So you can stay private even out in public.
Team:
Art Director: Josefin E. Fridlund & Elin Hjelte
Copywriter: Hanna Adelstål, Simon Magnusson & Nicholas Sjöberg